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50% OF VINYL BUYERS IN THE US DON’T OWN A RECORD PLAYER, DATA SHOWS
- In the company’s recent “Top Entertainment Trends for 2023” report, Luminate found that “50% of consumers who have bought vinyl in the past 12 months own a record player, compared to 15% among music listeners overall.”
- In 2016, in response to the ICM poll, the BBC went to a UK record store and found a customer who bought vinyl but didn’t own a record player. “I just collect them and put them on my wall, I think it looks great,” student Jordan Katende told the Beeb. He added: “I literally do it based on how it looks, or if I feel like I have a connection with the artist… If I think it’ll look good on my wall, so be it.”
- Perhaps the most discussed driver behind vinyl’s rise in music biz circles, though, is the so-called “superfan”. In a 2020 interview with The Times of London, Rob Crutchley of the UK music trade industry group BPI said “superfans” were powering a “buy-to-own rather than buy-to-listen” trend. “A proportion of people are buying vinyl because they’re a superfan, so even if they don’t actually have a turntable they’re still keen to support the artist and have the artifact itself,” he said. “Sometimes it can be because they’re catalog titles that are being re-pressed in a new edition — maybe a run on a different colored vinyl — other times it might be a new title that has a limited press on a certain format.”
- ..... the music industry could make serious money off of superfans’ love for vinyl in the coming years – regardless of whether or not they end up playing the format on a turntable.
Long story short, μόνο στην Αμερική +10.000.000 πωλήσεις δίσκων ετησίως δεν έχουν που να παίξουν.
- In the company’s recent “Top Entertainment Trends for 2023” report, Luminate found that “50% of consumers who have bought vinyl in the past 12 months own a record player, compared to 15% among music listeners overall.”
- In 2016, in response to the ICM poll, the BBC went to a UK record store and found a customer who bought vinyl but didn’t own a record player. “I just collect them and put them on my wall, I think it looks great,” student Jordan Katende told the Beeb. He added: “I literally do it based on how it looks, or if I feel like I have a connection with the artist… If I think it’ll look good on my wall, so be it.”
- Perhaps the most discussed driver behind vinyl’s rise in music biz circles, though, is the so-called “superfan”. In a 2020 interview with The Times of London, Rob Crutchley of the UK music trade industry group BPI said “superfans” were powering a “buy-to-own rather than buy-to-listen” trend. “A proportion of people are buying vinyl because they’re a superfan, so even if they don’t actually have a turntable they’re still keen to support the artist and have the artifact itself,” he said. “Sometimes it can be because they’re catalog titles that are being re-pressed in a new edition — maybe a run on a different colored vinyl — other times it might be a new title that has a limited press on a certain format.”
- ..... the music industry could make serious money off of superfans’ love for vinyl in the coming years – regardless of whether or not they end up playing the format on a turntable.
Long story short, μόνο στην Αμερική +10.000.000 πωλήσεις δίσκων ετησίως δεν έχουν που να παίξουν.
